Sathish S - Digital Marketing Manager, 8+ Years

My Journey

From a civil engineering degree to scaling 70,000 installs.

I graduated with a B.E. in Civil Engineering in 2017 - but a blog I'd started on the side in 2015 pulled me somewhere else entirely. By 2018 I was doing digital marketing full‑time, and I've spent the 8 years since in‑house at six companies, taking SEO, paid media and growth from scrappy experiments to repeatable, reported‑on systems.

Here's that story, role by role.

Community & Leadership

Host, WordPress Coimbatore Meetup (2019) - led the offline WordPress camp that brought together the local developer and marketer community.

Business Pitch Decks

I put together the PPTs and pitch decks behind these numbers too - GTM strategy, growth plans and investor‑style decks, not just the campaigns that ran.

I Own NilamRealEstate.com

A real‑estate lead‑gen platform I built and run myself, now Bangalore‑based and currently being revamped - not a client project, my own property.

Blogging & Affiliate Roots

Started blogging in 2015, became a Quora Top Writer in 2018, and grew an Instagram page to 125K+ followers. Banked $5,000+ (~AED 18.4K) in affiliate & referral marketing along the way - I know how to drive referral sales.

3 Apps on Google Play

I publish under my own Google Play Developer account - 3 live apps, including the Nilam Real Estate app.

Marketed an IPL Fantasy App

Helped a friend design and market MDPL, an IPL fantasy sports app, end‑to‑end.

Aug 2018 – Dec 2021 · Cartrabbit Technologies, Coimbatore

Digital Marketing Executive

Scaled SEO keywords from 1,000 to 3,800 and plugin installs from 20K to 70K
Led & mentored a 15+ member team across SEO, content, UI/UX and marketing; launched a SaaS product on AppSumo
Drove B2B marketing and affiliate campaigns, and ran monthly SEO/CRO reporting using Hotjar insights

Jan 2022 – Jan 2023 · StoreApps Technologies, Mumbai

Growth Marketer

Devised a growth strategy that stabilized WordPress plugin installs after a slump
Led SEO planning and technical audits; defined quarterly OKRs with the product team to reduce churn
Created and distributed content across blogs, Quora & social media, backed by competitive and channel research

Jan 2023 – Apr 2024 · bitWise Academy, Coimbatore

Senior Marketing Specialist

Revamped 40+ landing pages for SEO and funnel optimization
Built a webinar system that drew thousands of participants; trained 15+ IIT‑Madras interns
Led B2B marketing setup to attract corporate clients, bridging marketing and product teams for smoother campaigns

May 2024 – Jun 2025 · Napses Technologies, Bangalore

Senior Marketing Executive

Revamped the website, driving automated acquisition of a client worth $200K+ (~AED 734K) at 200x ROAS
Cut mobile CAC 10x with Meta Ads and drove 1,500+ organic installs across 4 apps in 4 months
Planned & executed GTM strategies for SaaS and mobile apps (launched within a month); grew 200+ qualified app users organically via Instagram Reels

Jun 2025 – Sep 2025 · CreditMitra - Samcint Solutions, Hyderabad

Digital Marketing Manager

Generated 1,000+ leads on a ₹1L (~AED 4.4K) monthly budget across Meta & Google Ads
Cut CAC 15x with WhatsApp & RCS automation and shipped 4 AI‑assisted websites independently
Revamped marketing operations end‑to‑end, building a small team in record time, with automated social workflows and SOPs for organic lead gen

Feb 2026 – Present · Houzlook Interiors, Bangalore

Digital Marketing Manager

Learned vibe‑coding on the job and built the company's CRM from scratch, referencing Salesforce Marketing Cloud's architecture - automating lead assignment, escalation and marketing operations; now building the ERP
Revamped houzlook.com, now ranking #1 in India for "premium home interiors"; hired and now manage the full marketing team
Manage ₹3L (~AED 13.2K) monthly ad spend across Bangalore & Bhubaneswar, optimizing CPL for premium, tier‑1‑city leads
Averaging 50x ROAS across campaigns, peaking at 100x for the Bhubaneswar branch
Set up WhatsApp, RCS & email automation integrated into the CRM; closed a no‑cost EMI financing partnership and built the franchise‑expansion funnel for Odisha

Core Expertise

What I actually do, day to day.

Eight years across six companies has meant wearing every hat on the marketing team - here's what I bring on day one.

SEO & Analytics

On‑page & off‑page SEO, keyword research, technical audits, GA4, Search Console, Looker Studio reporting.

Performance Marketing

Google, Meta & LinkedIn Ads, GTM strategy, ASO, landing page & funnel design, ad data integrated straight into CRM/ERP for full‑funnel attribution.

Content Marketing

Content planning & creation, affiliate recruitment, email & webinar marketing, backlink and co‑marketing outreach, business pitch decks.

Business Ops & AI

Business operations planning, prompt engineering, AI‑assisted ("vibe‑coded") websites, n8n/Zapier workflows, SOPs that remove busywork.

Industries I've worked in: ITFintechEdTechInterior DesignReal Estate

Proof of Work

Not a pitch - a paper trail.

Over 8 years I've kept the receipts: audits, keyword sheets, ad frameworks, reports. Every item below is a real document, linked directly - click through and check the work yourself before you take my word for it.

SEO & ASO

Technical SEO audits, keyword cluster research, backlink acquisition sheets, ASO frameworks.

SheetASO Research Framework DocSEO‑Rich Website Setup SheetASO Keyword Cluster Research SlideTechnical SEO Audit — Flycart.org SlideTechnical SEO Audit for SaaS Product

Content & Design

40+ landing page revamps (before/after), blog strategy docs, social & flyer design folders.

DocLanding Page Reshash (40+ Pages) SheetAI Content Generation — 21 Blogs DocBlog Competitive Research & Outline DocContent Marketing Strategies DocEdTech Social Media Content & Design

Growth & Paid Ads

Google/Meta Ads frameworks, GTM strategy decks, ASO optimization, B2B growth plans.

DocPaid Ads Framework — Google Ads DocB2B Enterprise Growth Deck SlideASO Optimization — 4 Products DocPlay Store & App Store ASO Optimization SlideGo‑to‑Market Strategy & Operations

Outreach & Partnerships

Co‑marketing operations, affiliate onboarding copy, backlink & outreach lead tracking.

DocCo‑Marketing Operations SheetBacklink & Outreach Leads DocOutreach Email Copies SheetComarketing Leads Tracking DocAffiliate Plan

Competitive Research

SERP & keyword analysis, product and app competitive benchmarking.

SheetSaaS App Competitive Research Sheet100 Keywords Ranking Report DocProduct Website Competitive Analysis Sheet100 Keywords Analysis SERP DocKids Story App Competitive Research

Reporting & KPIs

25+ tracked datasets - SEO, traffic, ad spend, affiliate and revenue metrics, weekly & monthly.

SheetSEM Performance Report SheetSEO Master Sheet (Icegram) SheetProduct Revenue Acquisition Metrics SheetWeekly SEO Report SheetProduct Marketing Report — SEO, Traffic, KWs, Sales

Business Strategy

Go-to-market planning, SEM & LinkedIn Ads strategy, OKRs and product launch operations.

DocSEM Framework DocLinkedIn Ads Strategy DocProduct Hunt Launch Operations DocOKR Breakdown DocYearly Goal Setup

Video & Event Marketing

Short-form video samples, webinar automation setups, and conference outreach planning.

FileCanva Video Sample — US FileCanva Video Sample — India ShotWebinar Automation Setup (US Audience) DocWebinar Operations SheetWordCamp Europe Outreach & Partnerships

Data & Research

Scraped market data and 25 tracked datasets covering SEO, content, affiliate and growth metrics.

SheetWordPress Theme Vendor Scrape & Outreach SheetIndian EdTech Audience Scrape SheetDataset — Blog List (PV, UPV, Bounce, Referrer) SheetDataset — Top 100 Keywords & Positions SheetDataset — Backlinks (Do-Follow / No-Follow)

View the Full Work‑Sample Library ↗ Download Resume

Case Studies

A few wins worth a closer look.

Numbers from the Journey timeline, with the story behind them.

40 leadsin 30 days

I vibe‑coded a lead‑gen site - then used it to land real clients

I built mrcoopercars.com, a car rental lead‑gen platform, through AI‑assisted vibe‑coding in just one month - then used it as proof of work on RealsClient.com, my performance‑marketing offering for real estate & interior brands. It worked: 40 inbound leads came in, 80% from interior design company owners and 20% from real estate firms, wanting to hire me directly.

Built from scratch

The CRM behind Houzlook Interiors (ERP in progress)

Using AI‑assisted vibe‑coding, I built Houzlook's lead management CRM end‑to‑end - assignment, escalation and marketing automation - referencing Salesforce Marketing Cloud's architecture. Now building the ERP.

70% of revenue

SEO I built in 2018 still powered most of the business

The SEO foundation I set up at Cartrabbit Technologies between 2018 and 2021 was still driving 70% of the company's revenue by the time I left.

Won IT project deals

Rebuilt mvprockets.com end‑to‑end

Originally built the site myself on WordPress; after a full revamp, it directly brought in IT project deals.

2,000 installs/month

Organic app growth from ASO alone

Took a mobile app from zero to 2,000 organic installs in a single month, purely through App Store Optimization - no paid spend.

$1M+ head start

Helped launch a SaaS on AppSumo

Was part of the founding team for an opt‑in lead‑generation SaaS, helping plan and launch their AppSumo lifetime‑deal campaign - it generated over $1M as an initial head start for the company.

15 leads · 1 video

One tutorial video, 15 client inquiries

Posted a single YouTube tutorial as a personal experiment. It brought 15 people asking me to build a matrimony website system - I turned them all down; it was a test to learn what resonates, not a business.

Testimonials

What former employers say.

Not quotes I picked out - one is what my manager told me directly, the other is a reference given for a background check.

"Sathish is a hard‑working and kind person. If there's ever an opportunity to work with him again, we'd be happy to."

ManagementStoreApps Technologies

"When Sathish's next company reached out to us for a background verification, we gave him a glowing recommendation without hesitation. We'd still love to have him back - even just for freelance work."

ManagementbitWise Academy

Contact

Let's talk about the role.

Hiring for a Digital Marketing or Growth role in Dubai? Reach me via any of these channels - I usually reply within a day.

Phone / WhatsApp+91 88834 56821

Emailvoiceofsathish@gmail.com

From a civil engineering degree to scaling 70,000 installs.

Digital Marketing Executive

Growth Marketer

Senior Marketing Specialist

Senior Marketing Executive

Digital Marketing Manager

Digital Marketing Manager

The civil engineer behind the marketer.

What I actually do, day to day.

SEO & Analytics

Performance Marketing

Content Marketing

Business Ops & AI

Not a pitch - a paper trail.

SEO & ASO

Content & Design

Growth & Paid Ads

Outreach & Partnerships

Competitive Research

Reporting & KPIs

Business Strategy

Video & Event Marketing

Data & Research

A few wins worth a closer look.

I vibe‑coded a lead‑gen site - then used it to land real clients

The CRM behind Houzlook Interiors (ERP in progress)

SEO I built in 2018 still powered most of the business

Rebuilt mvprockets.com end‑to‑end

Organic app growth from ASO alone

Helped launch a SaaS on AppSumo

One tutorial video, 15 client inquiries

What I build outside the day job.

Houzlook Interiors

Nilam Real Estate

RealsClient

Spochire

Vincare Pharma

Mr. Cooper

Inbox Coupon

TaxNora

BSH Technologies

What former employers say.

Let's talk about the role.